In this episode, Sabina and Vasa Martinez, host of Exit Intent, talk about what's next in PR, how to hone in on your brand's target audience, and what kind of employee perks she offers a lot! Vasa: All right, everybody. Thank you for joining us. We got Sabina Gault from Konnect Agency here with us today. Sabina, welcome to the show. Sabina: Hey, Vasa. Thanks for having me. Vasa: Of course, of course. I'm glad to have another fellow agency owner on the podcast for the first time.
You're the first. Sabina: Oh, thank you. That makes me feel very special. Vasa: Saved it just for you. Sabina: I love it.
Vasa: I'm excited to chat with you about Konnect, the world of PR. Another agency owner, this one really, really makes me happy. Before we get into that, can you give our listeners a little bit of a background on you and how you got to Konnect and what started it, all that good stuff? Sabina: Yeah, sure. The interesting thing is I think a lot of people have these amazing stories as business owners and they started off and did it on their own.
They did it because nobody was doing it better. They invented a product. They came up with something that's really cool, or they started a new discipline that nobody was doing. I just don't have that story. I'm born and raised in Romania. The landscape prior to was the communist country. It's just a trickier sort of landscape than you would have here in America where everybody is typically running businesses or knows enough about entrepreneurship and knows enough about running a business and having high-powered jobs or really building those relationships.
In Romania, that didn't come with the territory. There was no such stories of entrepreneurship. Sabina: You get a job and that's your life. When I moved here almost 20 something years ago, it was just a very different world for me that I wasn't really trained in. I didn't have that kind of understanding of what it means to run a business, what it means to have your own business, what it means to start something from scratch.
