Sacha Wigdorovits born May 23, is a Swiss journalist, entrepreneur and lobbyist. He then worked as a journalist, among others at the Tages-Anzeiger , then at the SonntagsZeitung β first as chief reporter and then as US correspondent in New York. After his return, he first worked as deputy editor-in-chief at the Luzerner Neusten Nachrichten LNN and developed various newspaper projects for Ringier , before moving to Ringier-owned Blick in , first as sports director and then as editor-in-chief.
Contract Media is based in Zollikon as of He launched the company in December and was a member of the board of directors and investor until it was sold to the media company Tamedia in From September to October , Sacha Wigdorovits was the publisher of the free newspaper.
He is partnered with Dutch-Swiss media executive Ingrid Deltenre. Wigdorovits was called the "most controversial PR-consultant in all of Switzerland" in a Tages-Anzeiger article profiling him in-depth. Wigdorovits came up with numerous striking headlines during his work as the editor-in-chief of Blick. In the mid to late s, he guided Blick's sports reporting to be highly critical of then Swiss national football team coach Artur Jorge.
One Blick headline, from 29 May , read " Jetzt spinnt er! The headline was used for a story about Jorge's decision to remove Swiss football player fan favorites Alain Sutter and Adrian Knup from the Swiss national squad, though several Swiss sports journalists had claimed a link between Jorge's recently suffered head aneurysm and the headline. After Jorge's passing in , Wigdorovits denied any connection between the latter's head injury and the subsequent headline in an interview.
In the same interview he called the media outlets that had criticized him in "hypocritical" for having received attention by covering Blick's headline, as opposed to through their own coverage of Jorge and the team.
