Makers of streaming hardware like Roku and Vizio have increasingly shifted their focus to ad revenue in recent years. Other major streamers β- such as Netflix and Disney β- have embraced the dual model that allows them to earn revenue from ads and also offer subscribers the option to opt out with a higher fee. However, in the constantly evolving streaming sector, it remains to be seen whether consumers are willing to pay more to see fewer ads when they are already paying subscription fees, often for multiple services.
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