Direct mail is changing. Mail that is fast and easy to scan is winning the day. Whether you are sending direct mail only or integrating direct mail with other channels, marketing has many moving parts. To ensure that the whole project stays on schedule, work backward to ensure each component is on schedule. The first answer provides your end date or dates. Once you have that, you can work backward to determine when you need to start each component.
Pad each time estimate by a factor of 1. Once the project is complete, remember how well you stuck to the timeline. If you got off track, where did you get bogged down? What needs to be adjusted next time to create a more accurate time estimate?
Or that you need to consider transportation time when you make your project plan. Keeping up with your schedule takes some practice and thoughtful planning. If you need help, reach out to someone with experienceβus! When you look at any printed material, what catches your attention first? These concise and impactful lists naturally draw the eye, making them a key element in any layout. However, research from MECLABS suggests that, especially in categories where customers may feel uncertain or anxious for example, products that might be highly technical or unfamiliar , it can be more effective to use bullet points to address their fears and objections first.
MECLABS, which studies consumer behavior, provides an example of a tech company that successfully applied this strategy. Instead of leading with benefits, MECLABS recommended that the company use bullet points to tackle buyer discomfort or uncertainty first. So, the web hosting company crafted the following set of bullet points to highlight key offerings, including:. The result? This example illustrates just one effective way to use bullet points, but it underscores a vital principle for any business in its marketing communications, whether in print or online.
If your audience has worries about your product category, leverage the attention-grabbing nature of bullet points to address those concerns upfront. Doing so will make your audience more open to the rest of your message.
