The bride requested a system for the Von Thun wedding that was casual but elegant, fun yet polished. She also wanted to capture their laid back and fun personalities. However, I was able to strike the right balance by mixing various typographic styles and utilizing a more muted color scheme.
The custom drawn plant illustrations and dynamic layout allows this collateral to truly stand out. Another challenge that I faced was creating a visual system flexible over a wide range of collateral. Materials designed for the Von Thun Wedding included; save the dates, invitations, envelopes, RSVP cards, a monogram logo, rehearsal cards, event signage, name cards, table cards, and thank you cards.
Although these materials were in a variety of dimensions and orientations, I was able to achieve a cohesiveness amongst them. With a consistent color scheme, type treatment, and illustration usage, this system both established and maintained the wedding identity.
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