That same smile you get when you finish watching Avatar for the first time, or see a beautiful sunset… You can get that feeling when you connect with another person — even online. Wonderland is an OnlyFans management agency: They work with creators on the platform who primarily make adult content to boost their profiles, connect with subscribers and ramp up their earnings. No problem. OnlyFans launched in , but job losses during the COVID pandemic led to a wave of people looking to make a living from sex work via the platform.
It is now a billion dollar business. As the site continues to boom, a cottage industry has sprang up around it: a shadow economy of management agencies like Wonderland, who post, promote and develop the brands of their creators.
But one aspect of this industry has caused considerable controversy. Aamir Kamal set up OFagency. Content creators, he says, can make 50 to 60 percent of their earnings through messaging: By charging subscribers to chat or reveal content, and by encouraging them to leave big tips.
But for many OnlyFans creators the process is too time consuming to take on themselves. Most agencies have some full-time staff, but most chatters are outsourced. We also have chatters from India and the Philippines. Chatters, he explains, work eight hour shifts, and are assigned the inboxes of three or four creators at a time.
But some industry insiders have revealed darker undertones. Unruly has denied these claims. Since then, a number of agencies have been called out for running what amounts to exploitation rackets, scamming subscribers and creators alike. Nathan Johnson, 22, was one of the agency owners that stood accused in a story by Rolling Stone.
