In particular, the TV market is undergoing transformation and the over-the-top OTT video market is dynamic and developing as new technologies emerge. Globally, audiovisual content has become a respected cultural artefact and is experiencing record levels of demandβin which Saudi Arabia can now participate.
Indeed, while streaming and mobile penetration are changing how video is consumed, TV retains a majority share of viewership. Digital technology allows viewers to blend linear and streaming, curating their own content. To grab more of this market, TV and video players should know their viewers intimately so that content producers can predict programming needs, grow viewer numbers, and create content to gain audience share domestically, regionally, and internationally.
Media companies should continue with extending their offerings to on-demand streaming, digital transformation, innovation, data analytics, social media engagement, and digitally enabled advertising. To support such customer-centric change, media players should deepen partnerships with telecom operators, technology companies, and content creators, while building their internal capabilities to become more innovative.
Download the English report Download the Arabic report. The Saudi TV and OTT video market is dynamic and continuously developing as new technologies emerge and the audience embraces new genres of content. Saudi viewing habits have been transformed as mobile devices, optical fiber network connectivity, and video on demand VOD platforms have become mainstream.
TV is a strong performer and a key engagement platform, providing viewers with shared experiences, community, and content opportunities. Saudi media consumers are also increasingly using OTT VOD platforms due to the diversity, flexibility, and personalized experiences they offer. OTT revenues in Saudi Arabia are projected to grow at an The continuing expansion into digital consumption is a notable driver of change across the global TV and video industry.
