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Kodak began as a partnership between George Eastman and Henry A. Strong to develop a film roll camera. After the release of the Kodak camera, Eastman Kodak was incorporated on May 23, Kodak began to struggle financially in the late s as a result of increasing competition from Fujifilm.
In September , the company emerged from bankruptcy, having shed its large legacy liabilities, restructured, and exited several businesses. The letter k was a favorite of George Eastman 's; he is quoted as saying, "it seems a strong, incisive sort of letter. Eastman said that there were three principal concepts he used in creating the name: it should be short, easy to pronounce, and not resemble any other name or be associated with anything else.
According to a ad, the name "was simply invented — made up from letters of the alphabet to meet our trade-mark requirements. It was short and euphonious and likely to stick in the public mind. Eastman entered a partnership with Henry Strong in and the Eastman Dry Plate Company was founded on January 1, , with Strong as president and Eastman as treasurer.
These experiments would culminate in an patent for nitrocellulose film. In , the Kodak camera was patented by Eastman. It was a box camera with a fixed-focus lens on the front and no viewfinder ; two V shape silhouettes at the top aided in aiming in the direction of the subject. At the top it had a rotating key to advance the film, a pull-string to set the shutter , and a button on the side to release it, exposing the celluloid film.
Inside, it had a rotating bar to operate the shutter. When the user pressed the button to take a photograph, an inner rope was tightened and the exposure began. Once the photograph had been taken, the user had to rotate the upper key to change the selected frame within the celluloid tape. The camera would be returned with prints, negatives , and a new roll of film. The camera was an immediate success with the public and launched a fad of amateur photography.