Travagliato Brescia , January 17, β Antares Vision Group EXM, AV:IM , an Italian multinational and a leading provider of track and trace and quality control systems that ensures the transparency of products and supply chains through integrated data management, has successfully piloted a Supply Chain Transparency solution for a prominent berry company.
The project entails the digitalization of over 1. Powered by technology from rfxcel, which is part of Antares Vision Group, the Supply Chain Transparency solution package enables data concerning harvested berries to be collected and integrated into a platform that fully controls product safety and quality.
This allows the company to focus on the types of berries consumers like best, and to ensure product quality is maintained at high standards from field to end user. It performs these tasks day in and day out, with sub-second scanning times and exacting accuracy.
Abood added that Antares Vision Group and the producer had discussed other applications for the wide-scale serialization of products, such as using digitalized unit-level data for consumer engagement activities and risk-mitigation strategies.
The brand owners have actionable and granular information about consumer preferences, opening new dialogue channels and highly targeted customer interactions. These advantages are available only with serialized products, which unlock opportunities with the power of unit-level data.
