Dominated by apps like Tinder, which reached 64 million downloads in , the market is being driven by the growing number of singles and increasing use of the Internet, particularly among Millennials.
French consumers are under increasing pressure to find partners, spending an average of 57 euros a month on dating sites.
France is home to some 15 to 20 million singles, representing a significant potential market for dating services. The use of dating platforms in France attracts a younger audience aged between 18 and This trend tends to decrease slightly with age.
Dating sites and applications offer the chance to meet like-minded singles or not , generally living within a defined area. Most platforms enable users to fill in a profile card with detailed information on what they're looking for, their activities, tastes, etc. They can then view the profiles of other members. The dating market is made up of a large number of online platforms and applications, most of which generate revenue through paid subscriptions , but also offer a free version that allows users to test the application with limited functionality.
The worldwide market for dating sites is growing at a relatively high rate, and seems to be benefiting from the democratization of the Internet and new technologies, which are enabling the development of innovations in the sector.
