To browse Academia. Since ground-breaking directive to the anthropology community to research consumption within the context of production, CCT has come of age, offering distinctive insights into the complexities of consumer behaviour. CCT positions itself at the nexus of disciplines as varied as anthropology, sociology, media studies, critical studies, and feminist studies; overlapping foci bring theoretical innovation to studies of human behaviours in the marketplace. In this paper, we provide asynthesis of CCT research since its inception, along with more recent publications.
We follow the four thematic domains of research as devised by Arnould and Thompson : consumer identity projects, marketplace cultures, the socio-historic patterning of consumption, and mass-mediated marketplace ideologies and consumers' interpretive strategies. Additionally, we investigate new directions for future connections between CCT research and anthropology. This presentation provides a thematic overview of the past twenty years of consumer research addressing the socio-cultural, experiential, symbolic, and ideological aspects of consumption, primarily through an assessment of the work produced in the Journal of Consumer Research and closely related forums.
The paper has two goals. Second, it assesses the current state of research within CCT by defining four interrelated research programs, identifying their key research questions and progress to date. We conclude with directions for future research within CCT. JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive.
We use information technology and tools to increase productivity and facilitate new forms of scholarship. This article provides a synthesizing overview of the past 20 yr. Our aim is to provide a viable disciplinary brand for this research tradition that we call consumer culture theory CCT.
We propose that CCT has fulfilled recurrent calls for developing a distinctive body of theoretical knowledge about consumption and marketplace behaviors.
