To browse Academia. E-commerce has changed the way of doing business across the world. In Kenya, the impact of e-commerce on social and economic structures has also been significant. In many spheres and sectors, e-commerce has now become an integral part of day-to-day activities and its relevance is expected to continue growing in the coming years as mobile internet continues to spread, a proposed national addressing system comes into existence, and people become more comfortable with digital transactions.
While the rise of this medium has attracted increased attention in business as well as policy circles, not much sector-specific research has been carried out on the various economic processes that currently take place in this area, making business as well as policy decisions all the more difficult. To address this gap, this study sought to carry out in-depth research into the current state of the e-commerce sub-sector in the country, highlighting the progress so far made, the prevailing challenges and the remaining gaps.
The study is intended to add to the existing knowledge base on e-commerce in Kenya and contribute to the growth of this nascent industry by providing e-commerce stakeholders with insights that will inform sound decision-making while serving as input for further research.
This study was exploratory in nature and employed online desk research method to source for existing literature on the e-commerce sub-sector in Kenya.
The data was sourced from an array of secondary data sources from the internet including market studies, published company reports, peer-reviewed journals, newspapers, magazines, and blog postings. This extensive literature review provided background knowledge on e-commerce and allowed the researcher to paint a general picture of the e-commerce sub-sector in the country.
