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BigFan is reinventing sports collectibles through officially licensed NFTs that provide access to Metaverse-driven fan experiences. That led me down the path of metaverses and building out developments in the different metaverses when they weren't as popular as they are now. The opportunity that we had in front of us was to enhance the relationship between fans and rightsholders teams, clubs, organizations, leagues, etc.
As we went into lockdown, a mutual friend introduced us, and this was a point in time where Eugene had this vision for what BigFan might become. Eugene knew the technology and the community around the technology intimately, but the challenge was to create a commercial proposition that we would be able to take to my former colleagues and peers.
We wanted to help rightsholders understand what the potential of this technology might be at that early stage and see if we could get some people to go through that journey with us and that's led us to where we are now.
I had a fairly significant deck with 40 or so slides I was using to try to get the concept across clearly, and it was an uphill battle. It was a huge endeavor explaining why it would be beneficial for teams to take on this concept. I had a sense of it but didn't understand all of the detail, so he seriously threw me to the wolves, and it helped me to understand how NFTs and the community work.
One of the things that we talk about when we're engaging with potential partners is this: how do we help them make the most of this opportunity now but also be able to land on the other side. This is a staged approach that needs to be developed over time. Going into the future, we do believe that every rightsholder is going to have a comprehensive web3 strategy.