Official websites use. Share sensitive information only on official, secure websites. Corresponding Author: Youngwon Nam. Corresponding Author: Bohan Lee.
Despite the rapid growth of the online food delivery service market since the outbreak of coronavirus disease , little research has focused on how consumers are using food delivery service and what they are concerned about when using food delivery service.
Using data collected from Korean consumers, we conducted descriptive analysis, exploratory factor analysis, and multiple regressions. We found that using food delivery service is not only for main meals at home or the office but also to meet a variety of dietary needs and occasions. The findings indicated that Korean consumers are most concerned about the sustainability of food delivery service, followed by health, hygiene, hedonic, and usability aspects of the service.
The findings have implications for practitioners and policy makers in food delivery service. To further propel market growth, they should help reduce health concerns of non-users, as well as hygiene and hedonic concerns of existing users.
Food delivery service has received considerable recent attention as an emerging trend in the e-commerce market. Unlike traditional food delivery service that has mostly been from fast food or pizza stores with toll-free numbers, food delivery service through mobile applications is more flexible in that consumers can choose from a wider variety of restaurants and menu items regardless of their physical distance to the stores.
