With over 2 million successful matches and 27 weddings facilitated last year alone, Trueflutter has impacted a society where cultural traditions have historically shaped courtship.
The app provides a modern platform for young Nigerians to connect beyond family and religious circles. This allowed them to test the MVP concept before launching their app, which now boasts over , subscribers. The app offers optional matchmaking services where users first consult with a representative about their relationship goals and preferences.
Subscription plans allow users to access features like prominent voice requests to increase visibility. While in-app purchases provide added features, privacy remains paramount. Trueflutter aims to enable serious relationships, not casual encounters. As Dare notes, cultural attitudes traditionally emphasised family introductions or faith community meetups for finding partners. The pandemic also accelerated adoption as bored singles looked online.
Running a dating app in Nigeria poses unique challenges like unreliable internet access. But Trueflutter optimised for limited bandwidth and invested heavily in security and privacy protections.
By facilitating meaningful relationships, Trueflutter is pioneering modern courtship tied to traditional marriage and family values. But by embracing innovation to serve personal needs, Trueflutter is writing a new chapter on how young Nigerians find love. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.
